Why the “Field of Dreams” Approach Won’t Work for Google+

Google + has received quite a bit of coverage lately as the site is now allowing users to create business and brand specific pages. As you might expect, this is something that is now on the Attune “to-do” list and we referenced the task at hand this week on Twitter. As our fellow social media advocate and client Adam Cupples pointed out, setting up a Google + page (as he just did for...
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Need a Jump Start on PR?

Secured your first round of funding and got a ton of press, but not sure what to say next? Launched a new product, but don’t know how to maintain visibility? Getting ready for the biggest trade show of the year and want to make a splash? Our Jump Start Program is for you.
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Do you Tweet Your Client’s News?

I love new business meetings because I find when it comes to social media you never know what kind of reaction you are going to get. Of course, everyone asks about it, but in the B2B market, many folks see social media as a necessary evil. People understand they need to consider/implement/execute/recalibrate a social media strategy, yetresources continue to be tight and marketing is pulled in a...
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Why Relationships (the in person kind) Still Matter

One of the very first lessons I learned in my career in PR was about the value of building relationships. (Thank you Alison Durant and Jamie Kelly, experts in this field). I learned quickly that the sooner I got to know the audiences I was trying reach, the more quickly I could land a result, make an impression or solidify myself as a resource. I remember the  horror stories (particularly back...
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The 4 Unwritten Rules of Twitter

Sure, there are 175 million people on Twitter, but not all of them are “power users” as our enterprise software clients might say. Many folks – maybe you – are still just checking out the medium, not yet tweeting, but reading to see what’s what. And you could spend hours trying to get acclimated, because Twitter lingo in and of itself is an art form (there are plenty of posts on how to...
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