The 4 Unwritten Rules of Twitter

Sure, there are 175 million people on Twitter, but not all of them are “power users” as our enterprise software clients might say. Many folks – maybe you – are still just checking out the medium, not yet tweeting, but reading to see what’s what. And you could spend hours trying to get acclimated, because Twitter lingo in and of itself is an art form (there are plenty of posts on how to...
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What’s Your “Go-to” Social Network?

When you have a question who do you turn to and where do you go to ask it? Recently, I needed a recommendation for a user interface design expert. Since it had been a few years since I worked with anyone in this capacity (and a tedious search of Outlook came up empty) I wanted to get suggestions from my network. But the question became which medium was best? I considered using email, “Sorry for...
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Yes, Virginia you can unplug: Why we all need the holiday break

I am a sucker for the holidays. I love the non-stop holiday music, the cards in the mail, the annual visit to see Santa and so much more. But you know what I love most about the holidays? It’s the one time of year you have a legitimate pass to worry about things that have absolutely nothing to do with work. As a small business owner, I often underestimate how much time I actually “work” –...
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Three New Case Studies

We are really excited about the year ahead! Sarah and I have been working to update our content and web site after a viscous hack over the summer left our site pretty much decimated. Note to self: Just because you represent cyber security vendors does not make you immune to cyber threats! We are still in a work in progress here, but in the meantime we wanted to share our latest case...
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Why Relationships (the in person kind) Still Matter

One of the very first lessons I learned in my career in PR was about the value of building relationships. (Thank you Alison Durant and Jamie Kelly, experts in this field). I learned quickly that the sooner I got to know the audiences I was trying reach, the more quickly I could land a result, make an impression or solidify myself as a resource. I remember the  horror stories (particularly back...
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Welcome to the AttunedIn Blog

Welcome to the AttunedIn Blog and our first official post! We’re happy you stopped by because we’re really looking forward to chatting with you about the world of communications, client service, and yes, occasionally parenthood. If you haven’t read about us yet, please do! Let us give you a quick introduction. We’re a couple of savvy communications professionals who...
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